California Gurls - Katy Perry ft. Snoop Dogg
Reality is not accurately portrayed in this video. An example, is the set, it looks like the game board for CandyLand. All the girls in the video have perfect hair, outfits and bodies. Everyone in the video knows all the steps to the dance routine and all the words to the song. At the end, Katy Perry can easily defeat Snoop Dogg's army of (vulgar)gummy bears with whip cream guns attached to her bra... I believe that reality is presented this way because it is much more entertaining to watch a video like this, then one where entire set ISN'T made entirely out of candy and baked goods.
This video uses codes and conventions that are typically seen in pop music videos. Choreographed dancing, girls dancing half naked around men, perfect hair and makeup... All of these are conventions usually used in pop music videos.
Almost all of the creeds in this video are presented explicitly. California girls are described as "Tone tanned, fit and ready" or "Fine, fresh, fierce, we got it on lock". They are described as the most admirable girls, as Snoop Dogg exclaims, "these are the girls I love the most!". Although most of the messages in this video are blatantly shown, the underlaying messages can be shown implicitly. Girls are portrayed poorly, dressed in small clothing, provocatively dancing. These values presented can be agreed with or not, depending on how you see these topics.
 |
| Katy Perry & Snoop Dogg |
I think to many teenagers, this is an appealing music video. It features two popular, widely known and listened to artists. The song is upbeat and catchy, an easy song to like. The sets, outfits and dancers are all relevant to teenagers, creating an appealing video.
Overall, I believe this is a "like" video. It doesn't have any substance or qualities to make it an actually good video. There is no meaning(no positive meaning anyways...) and not very much creativity(CandyLand....)This doesn't mean that it won't do well. The feedback from the video is obviously good, with over 9 million views, people enjoy the song and video. I don't believe though, that that makes it a good music video, I think the quality and message does. 
No comments:
Post a Comment